ACBW 2012 Forum - Sydney
Wednesday 29th August
Shangri-La Hotel, Sydney
Session one:9:00am - 12:00pm
Session two:2:30pm - 5:30pm
|9:30am – 9:50am
||1. Why China's 12th Five Year plan is a Game-Changer for Australia!|
David Thomas, CEO, Think Global Consulting; Vice President, ACBC -NSW
China's 12th Five Year Plan is an important turning point in the long term transformation of their economy. With their vision to move from "growth at any cost" to a more modern, mature and service based economy, and a commitment to clean energy, the development of their inner and western cities, and an economy fuelled by domestic consumption rather than exports to the west, China is "going out" to acquire world's best practice in a number of industry sectors. Australia can play a significant part in these exciting developments if we act now. In his opening address, David Thomas will set the scene for the day and provide a framework for the sessions that follow.
|9:50am – 10:25am
||2. Setting up a new company in China – what do you need to know?|
State Shi / 师迪特
This important presentation will look at the regulatory and tax requirements for setting up a foreign investment vehicle China, with some structuring consideration of using Hong Kong as a intermediate holding company location.
|10:30am – 10:50am||Break
|10:50am – 11:20am
||3. What’s all the hype about Ren Min Bi (RMB), will it affect your international business?|
Andrew Skinner ,Head of Global Trade and Receivables Finance, HSBC
How will trading in RMB have an impact on your business in Asia and what do you need to know? This presentation will uncover the key changes taking place and how companies can utilise these changes to their advantage.
|11:20am – 11:55am
||4. Panel Session- Money ‘matters’ in China (Chair - David Thomas)|
1.David Chu, Managing Partner, ShineWing Hall Chadwick
2.Paul Kammel,Head of Client Management, Western Union Business Solutions NSW
Always guaranteed to be a lively discussion our panel of speakers will explore the ‘real’ challenges of moving money in and out of China. Our audience will be encouraged to participate with their all important questions.
|12:00pm – 2:00pm||Luncheon
|2:00pm – 2:30pm
|2:30pm – 2:50pm
||5. Building a global team and recruiting the best, why is it so hard?|
Joe Saliba, Russell Reynolds
Recruiting experienced and qualified executive talent for your China operations is going to be a challenge – no matter how big or small your organisation. What steps can your company take to ensure you establish successful operations in China from the outset? This presentation will cover key challenges and provide take-away points to help you with your recruitment strategy.
|2:50pm – 3:20pm
||6. Case Study – recruiting local talent in China|
| Marcus Moufarrige,COO,Servcorp
An important case study presented by an Australian company that truly understands the challenges of recruiting in China – Servcorp, who’s China presence stretches across all the major cities. Marcus Moufarrige will provide first hand insight on the key challenges for Australian companies when recruiting their local Chinese management team.
|3:20pm – 3:30pm
||7. Winner of China Youth Organisation|
a presentation on ‘Why Australian companies should invest in Australian graduates with Chinese language skills’Check link to see who's in the competition!
|3:30pm – 3:50pm
|3:50pm – 4:00pm
||8. Why is culture an important part of business success in China?|
Sara Cheng, Manager-Great China Region, Australia Business Consulting and Solutions
Cultural intelligence for global companies is critical to success and in this presentation we will review the top 3 cultural issues Chinese & Australian companies should be aware of to ensure smooth cross border operations.
|4:00pm – 4:25pm
||9. Marketing channels in China – what are the options?|
Lisa Goodhand, Director China Operations , China Blueprint Consultants
Developing a marketing strategy for China is not that simple, especially for Western marketing managers and brand owners, accustomed to their home environment.
|4:25pm – 4:45pm
||10. Marketing in China online and intellectual property protection – can it be done?|
Joy Atacador, Director, Watermark Intellectual Property Lawyers, Lawyer, Trade Marks Attorney,Watermark IP
Taking your brand into China via internet marketing channels offers enormous opportunity; however there are intellectual property considerations that must be addressed? This presentation will cover key considerations and steps brand owners can take to protect themselves.
|4:45pm – 5:10pm
||11. Panel Discussion: Your China marketing plan – what are the challenges for new entrants? (Chair- Lisa Goodhand)|
1. Peter Cai, Fairfax Media
2.Joy Atacador, Director, Watermark Intellectual Property Lawyers
3.Bruce McLaughlin,Australian business consultant
This panel of experts have been brought together to summarise the challenges of marketing in China, covering topics such as media controls, risk and complexity. Our audience will have the opportunity to ask questions and learn first hand what other companies are doing to get brand recognition in China through the various marketing mediums.
|5:10pm – 5:30pm
||12. Keynote presentation|
|Kevin Hobgood-Brown, Managing Director, Riverstone Advisory Pty Ltd|
|5:30pm – 5:35pm
||13. Closing Comments|
|John Rashleigh, Chairman, Australia Business Forum|
ACBW 2012- Sydney will host delegates from China with business matching and networking as a key element.